Greater focus on the Chinese market in the development process will likely mean more China-related content for global audiences. The upside of Hollywood producing content for China is that it may diversify the type of stories that Hollywood studios produce, as well as the types of people represented on the screen. Yet greater focus on the Chinese market also may privilege content that is more likely to be accepted by Chinese regulators. As a result, Hollywood’s accommodation of the Chinese market could substantially shift the type of media produced—not only for China, but also for other global markets.
Doesn’t diversify, just homogenize.