An incredibly prevalent product placement that may have escaped most people’s notice made it into Marvel’s latest superhero team-up. Tony Stark (and a few other Avengers) switched from LG phones to a brand called Vivo. (See this swanky commercial spot the company landed.) If you haven’t heard of it, that’s because Vivo phones aren’t available stateside—and they’re certainly not something a billionaire tech wiz would use.

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